Trying on my old clothes! {Video}

Trying on my old clothes! {Video}

The idea to try on my old clothes was an idea that came to me while I was cleaning out my closet. Again. Some of the items that I still own and wear are upwards of 5 years old. Some have been with me for longer.

My first thought was, do they still fit. After all, my body has changed over the past five years. Which is normal, FYI. I’m a thirty-eight-year-old woman now. Some of these before photos are from 2013. With that in mind, I selected items with a bit of stretch of flexibility in how I could wear them (buttoned instead of buttoned-up, for example).

Then my second thought was, do they still look GOOD after all these years. After being washed, not very carefully mind you, and worn for all these years. I have some older items that have made their way through the everyday wardrobe to the ‘around the house’ draw. Which is fine, not throwing out perfectly good clothing to landfill is something I stand behind. But, who made the cut? Let’s see, shall we?

 

 

Here are some of the pieces from the video!

Knit Dress via Harlow Australia

 

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White Dress via ASOS

 

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Knit Cape via 17 Sundays

 

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Graphic Tee via Hope & Harvest

 

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Boyfriend Jeans via Torrid

 

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Did you watch the video? Haha. It took a bit for me to get back into recording videos but I’m glad I did. But this video wasn’t about that. And while I’m sure, plenty of people will be kind enough to point out the differences between 30-year-old me and current me. (Oh, internet). It wasn’t about that either. It was about how if you buy quality clothing when you can afford it, it will last. How, when you get a lock on your personal style, the pieces you buy will last you a long time. It’s the figuring it out part that has taken me the most time.

We bought a drone!

We bought a drone!

Something happened when we bought the camper trailer. First, it was an Instagram account to document our travels (of course) and registration of a domain (nothing to see there as yet). Then we purchased LED light kits and solar mats. We talked about selling my car and upgrading to something that could tow the trailer.

It was a whole thing.

Then, after daydreaming about our future travels we got into the idea of a drone. I mean, those people on Instagram make it look so cool. Sweeping cinematic shots of the stunning Australian landscape. Shot, snappy edits of people, places and events. I wanted all that! Of course, I did.

Let’s just say that DJI saw me coming.

So, we did it. I stalked the prices and packs online. We watched and saved and subscribed to more email lists than was probably necessary. Until the day arrived; the ding of my inbox notified me that there was a refurbished Mavic Pro in a fly more kit, in our budget. It was go-time.

Whipping out my card faster than you can say DJI, I entered my details and we commenced the wait for it to arrive. In preparation, Kel and I started watching starter guides, first flight reviews and photography tutorials for the Mavic Pro. We updated our flying information and found out about extending my public liability insurance. Not that I plan to use it commercially, but that seemed like a good idea.

Safety first, team!

And then the day arrived. The box was on our doorstep surprisingly fast and as I carried it downstairs to the living room, the excitement built. It was here! I couldn’t wait. It had arrived and just before a long weekend too. It was kismet! Without even thinking about it that much, we did all the setup and calibrations and prepared to wake before dawn for our maiden voyage.

And it was FOG as far as the eye could see!

Let’s just say, not ideal. Haha. But we stayed close to our launch spot, kept a visual of the drone as much as possible, and kept the flight mode in beginner. Kel was really cautious to start; a personality trait he doesn’t normally display.

I was a little more confident that with all the avoidance sensors and such in play, we’d be fine. Overconfident perhaps? But we made home safe and sound to fly another day. And by another day I mean later that same day, then the next afternoon, and a few days since. Haha.

To mark the occasion, I took some photos.

First with my little Fuji travel camera And then we snapped a couple of pics with the camera on the drone. We’ve got lots to learn, but right now, we’re having fun learning it. Watch this space for adventures! Or the Instagram, we’re heading to our usual spot at the beach this weekend, I’m sure the drone will make an appearance there.

Why I stopped making YouTube videos; and why I want to get back into it

Why I stopped making YouTube videos; and why I want to get back into it

I had a memory pop up on Facebook of the first video back when I relaunched my YouTube channel. For a while there, I got really good at keeping to my weekly schedule. Thanks to that, my progression with filming and editing was fast, and I enjoyed making videos. Tricky and somewhat time-consuming (isn’t everything you’re learning?) I started to enjoy the challenge.

 

For a while there, I stuck to a routine of one upload a week. I got into it and celebrated some little milestones along the way. Even making a milestone video celebrating how consistency had got me there. Then I stopped. The rhythm fell apart.

 

When I recorded footage or whatever I was making that week, I was never happy with what I got. I started being overly critical of it and wishing, again, that I was better already. I’d look at myself on the screen and hate the way I looked. I felt stupid and completely incapable of delivering the content I wanted to.

 

Making videos became this horrible experience.

 

The pressure I put on my shoulders, the critical voice, and the frustration won. Sad to say it, but that’s exactly what happened. I couldn’t face it anymore, so I stopped. I wasn’t in a great space mentally, and the last thing I needed was another way to fail (real or imagined). Something meant to be fun, and a way to learn some new skills became just too hard. Quitting was easier. Quitting was something that the little voice could get behind.

 

Has that ever happened to you? Surely I’m not the only one who has been chased away from something they like by that little voice? When I look back on my life, there are a few things I can see this show up in. To throw it was back, I gave up ballet and later swimming because of that voice. Then as an adult, I’ve been afraid to dive back into my business because of ways I’ve failed in the past. It’s scary how that little voice can take just a grain of truth and twist it until it seems insurmountable.

 

But one thing you can say about me is that I’m determined. Recently, I tried again with a studio vlog, quickly realising that what I do is hard to relate to in a vlog. But the urge to try again was there, maybe because I feel like I’m in a better position with my mental health. Maybe because I watch more YouTube than TV these days, but whatever it is, the fire has been relit.

 

I’m not making any promises.

 

I have no idea what type of videos I even want to make. It’s fun, actually. Kel and I bought a drone (more on that another time) so that could feature. Maybe I’ll do a Lookbook or some personal style thing. Maybe I’ll do more tutorials or how-to videos. The world is my oyster. I am sure that I won’t let being critical of myself get in the way anymore.

 

Wish me luck! And if you’re interested in following along, keeping me accountable or something like that, I’ll put some of my videos and a link to YouTube below. 

 

Women in Business I follow on YouTube (favs!)

Women in Business I follow on YouTube (favs!)

So, you know I have a thing for YouTube. It beats out Netflix for the top spot in my viewing schedule. I watch all sorts of content from vlogs to gaming, tutorials to DIY and pretty much everything in between. Along the way, I’ve collected a rather substantial subscription list, and one of my favourite topics is women in business.  Or women who HAVE a business and sometimes talk about it on YouTube.

Women on YouTube, basically.

But, even with my extensive and widely spread interests, I have way more male creators than female in my feed. It’s a thing, the head of YouTube even said so, and they’re encouraging women to get more involved. I’ll see you there! Haha.

Anyway, back from the sidetrack, even with my intent to curate a predominately female feed I struggle to find new channels to follow. So I was thinking, maybe you’re struggling to find some awesome female creators too. And, as is so often the case, a list was born! Here we go, I might even come back and do this again for other genres;

Women in Business that I follow on YouTube

Katnipp

Catherine, the owner of Katnipp Insullrations, runs a YouTube channel with content around how she runs her Etsy store. It’s fun and interesting to see how she goes about creating products, what happens behind the scenes and all the fluffy cute STUFF. I’m not interested in pastels or Etsy usually, but I love watching her videos which are currently coming out multiple times a week. And yes, she may have helped inspire the desire to do a studio vlog myself; coming soon (my first attempt was SO bad, haha. I’ll be back!).

Lavendaire

A lifestyle YouTuber, Aileen of Lavendaire sharing lots of content around personal development, her YouTube channel development and other lifestyle videos. I found her when Samara and I were first starting with the Podcast, and she had some great tips about improving your sound and all that jazz. I’ve since subscribed for her relaxed and easy to watch content that inspires me to look at everything things differently. Especially my to-do list!

Becki and Chris

You’ll have to ignore the Chris part of this husband and wife channel, but to be honest, Becki does 90% of the work for the content (they say so themselves), so I consider this a female-led content creator. If you know me and my aesthetic you’ll get in a SECOND why I love Becki’s videos SO much. I came across their channel via some photography tutorials, then fell in love with their interior design style. Now I’m an avid watcher of their vlogs (they have a helicopter, btw!) and never miss a video. They recently went a little viral from 10k subscribers to over 100k. Who says hard work doesn’t pay off?

Julia Trotti

An Aussie! I found an Aussie. Haha. Julia is a Sydney based photographer (love that!) who creates content around her business, photography and occasionally vlogs. I love her behind the scenes videos of her photoshoots, and the relief that hearing an Australian accent (they’re few and far between it feels like!) brings. If you’re at all interested in photography, you’ll love this channel. Julie is full of hot tips and suggestions; I know you’ll learn a lot.

Sunny Lenarduzzi

If you’re in business and want to grow it using social media, you need to start watching Sunny. I first came across this channel while looking for information on Periscope (remember THAT mess, lol). I didn’t have an account (that I knew of) on YouTube at the time so I didn’t subscribe, but even now I remember watching her straight-forward tips and practical advice. That’s a cornerstone of her content. Plus, it’s SO nice to see a female creator in this field, that is especially male-dominated. Go Sunny!

Mr Kate

Easily the sweetest lady on YouTube, Kate of Mr Kate is a Creative Weirdo who started with a blog, started making YouTube videos and has built it into a pretty massive operation. If that’s not inspiring enough, their content is impressive and often features other YouTubers (fun!) and behind the scenes peeks into how their business runs (see the first Office Goals series where they make over their offices). Love a good blogger success story, and the energy in this show is the BEST.

  Women in business on youtube - Suger Coat It

There you go, team. I hope you pop over to YouTube and check out these awesome women in business. I know for some of you that’s not an area of interest, but seriously, there’s so much gold to be found on these channels beside that, it’s still worth a look for you too!

You’ll love it!

And well, while you’re there, you should check me out. For a while there I was getting pretty consistent with video uploads. Made a 3 months/100 subscribers video and lost ALL of my mojo. Of cooourse. But it’s coming back. I’ve been recording stuff lately that once I get some time to edit, will be there in April. See you there!

But WHAT do you do?

But WHAT do you do?

It comes up in conversation more often than I can count. People wondering what IS IT exactly that I do? I have a blog, for sure. But that can’t earn me a living, right? (right! Haha). So with family Christmas card season just around the corner, I thought I’d make my Mum’s life (and yours) easier and just tell you.

Break it down bit by bit.

If you wanted how I make money specifically on the blog, I have a video about that. Pop over to my (poor, sad, lonely, neglected) YouTube channel to check it out. I do plan to make more videos, but you’ll see below, I’ve been busy so it’s been put on the back burner for a hot minute.

Kicking it off with Suger Coat It.

Right! Let’s kick it off where it all started with this blog. Suger Coat It was my first endeavour into the online world, digital marketing and list building after spending two years failing out of a Business degree. What can I say, I’m not a great student, and never have been. But I love to learn new things by myself from a book or the interwebs; so, I just figured it out.

I write this blog as often as possible and share to the NUMEROUS social media channels attached to it including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and a neglected Tumblr and Google + page. Through Suger Coat It I generate income through sponsored posts, content creation (for brands not displayed on my social), digital product sales and ad.

Attached to this is the Suger + Ink podcast (we are re-branding!! Watch out for THAT) with Samara, formally of Blonde Ink. We have learned SO MUCH over the past three seasons of the show and I just love that it just gets better as we go along. Season Four is going to be epic, just two girls living their best 30-something lives.

Then there’s my new Instagram Suger Eats where I can share more of my food photography which has been so successful on Unsplash. I’ve always loved cooking and taking photos of food, something that has gone by the wayside a bit. As part of doing more stuff I love to create, Suger Eats was born. We’re so close to 100 followers and it’s as exciting as the first time I had an account hit that milestone. So cool.

And of course, there’s the Suger Coat It YouTube. As I mentioned above, about this time last year I was 100% in and making a video a week NO MATTER WHAT. It did awesome things for learning an entirely new and somewhat tricky medium (which hurts and I’ve bitched about THAT a lot). It also taught me how to build something from scratch instead of relying so heavily on the audience I do have here and on Facebook.

The future of girls! - Suger Coat It

The Leave Home Blog.

While we’re talking about blogs, there’s also the little engine that could, The Leave Home Blog. My big idea that keeps plodding along with spurts of attention and drabs of forethought. I love this idea and have always referred to it as my big break waiting to happen. It’ll need some changes to bring it into 2018 for that to happen, but I have hope.

The consistency here has improved a lot since Charlotte started doing the majority of the work relating to the Leave Home Blog, especially its Instagram. The rest of the platforms are more automated, but we make (very little) money through sponsored posts and ad sales. The Leave Home Blog is currently funded by Suger Social, which brings me to, Suger Social.

The actual business business.

I registered the business name ‘Red Phone Business Services’ in 2010 as an umbrella to put all my social media, digital marketing, and at the time, copywriting, VA, and freelance services. This business operated in the background of numerous full-time and part-time jobs over the years. It bumped along sometimes making hobby money and sometimes being close to my full-time income.

About two years ago I decided that it needed to come under the Suger brand (invoicing for blog posts or content was confusing as a starting point). I wanted to call it Suger Media (taken!) and didn’t want to lock it into Suger Social Media (also, wordy). So I just went with Suger Social and locked that down throughout the internet.

Shortly after I brought on Charlotte who is our first ’employee’, followed closely by a book-keeper who was a godsend getting my invoicing and bank statement reconciliations under control. Plus, my accountant loves her, so that makes for an easy tax time. And I bought on a VA of sorts to help with the WordPress sites when we build them. I lay them out, set them up, and he fills them in.

Later this year, or next, I’d love to bring on a video editor (I have one locked in when I’m ready!) and more of a full-time assistant with strong admin skills and a drivers licence. Someone who can work more autonomously so we can continue to grow because I’m doing the ‘stuff’ I’m actually good at.

Because we’ve been growing, fast!

Suger Social currently runs the social media for seven businesses full-time from financial planning to fashion, recreation to accommodation. The team, which started as just me, but thankfully has grown have also created or assisted to execute marketing plans for numerous businesses in 2018 through consults and planning masterminds. There is nothing we don’t do really from hourly VA services to re-branding, marketing consultations and training. We also deliver workshops, build websites, some ads strategy and planning, and I’ve been trying my hand at more and more photography for specific social media use.

Yeah, but what do you do? | Suger Coat It

So, yeah. THAT’S what I do these days.

I’m not sure Mum is going to be able to fit that ALL in the Christmas newsletter, but it should make a nice change from Melissa does something on the internet and seems happy. Which, let’s face it, is the truth of it. Haha. Mum nailed it again.

 

Do you work online? Is explaining what you do something that happens regularly? I know I need more of an elevator pitch to summarise all this goodness, but do you have one? Give it to me below!     

 

How to take better food photos {video}

How to take better food photos {video}

This week’s video is all about how to take better food photos, at home. After my Easter Cook Off collab with Brittanie last week, I’m going through some basics for taking and editing better food photos. I might not have had much success with my cheesecake, but I can take a food photo or two.

The good new is that it’s simple enough you can do it at home using basic equipment, items around your house and natural light. Sure, I favour a camera with a prime lens, but if all you have is your phone, that will work too.

K.I.S.S. 

Keeping it simple your food photos can be next level sooner rather than later. This video includes some Lightroom Classic CC “edit with me” footage. Walk through the simple steps I take to edit food photos in Lightroom using the basic panel, sharpen mask and more.

I’ve included some links below to Brittanie’s Cook Off video (such a lol), another editing video where I share my tips for editing my outfit photos, and my Unsplash profile link where you can download some of these shots for free. Which, some of you have already done and tag me in them over Easter weekend. So fun!

How to take better food photos.

The final images!

Brittanie’s EASTER COOK OFF Video

Other Lightroom VIDEO TUTORIALS

Check out my photos on Unsplash

Digital Marketing for an International Charity

Digital Marketing for an International Charity

That’s a ballsy title, right? Digital Marketing for an International Charity 101. Rather pompous but stay with me. Did you know that Samara, the other half of my podcast team, is a digital marketer? She is, and a big one. She works in Digital Marketing for an international charity, St Vinnies. That’s Saint Vincent De Paul to the rest of the world, haha.

In this episode, I interview Samara about her job. Stretching my interview muscles because I feel like hearing the experience of women is so important to what I’m trying to do here with this blog. We started talking and the episode ended up almost 40 minutes long and I loved every single minute of it.

I was impressed AND I needed to know more.

In her role, Samara works with the state managers and oversees the social for their Facebook and their CEO Sleepout event. Things like, how did she get there and what ‘qualifications’ did it take. What does she do day to day, and how much hands-on and planning stuff does she do.

And then most importantly, how does she deliver on the brand voice WHEN people can be dicks. By brand voice, I mean those few words that make a brand a living breathing thing. When it’s generosity, how can you be generous in the face of not that? As a charity who is involved heavily in supporting refugees, people can push your buttons.

I end up losing my mind over that a bit, haha.

My biggest thing was TELL ME HOW YOU DO THAT. How, can I do that? And how can I bring that to my business? Watch the episode here. We started recording our conversations over Skype and making it available on my Youtube channel. This episode was too good not to share, it’s easily my personal favourite we’ve ever done.

Business nerd, you know how it is. Haha.

And here we go. Pull up a comfortable spot, probably a beverage, and enjoy the newest episode. Not that into videos? It’s still available on iTunes and SoundCloud. Get the podcast into you. Did I mention I’m really proud of this episode? I did, didn’t I. Haha. My bad.

 

Questions? Let us know. I’ll drag Samara over here to answer all the digital marketing questions you can throw at her. If you have a question or topic you want us to cover on the podcast, leave it below. No topic gets left behind.

Digital Marketing for an International Charity - Suger Coat It

How-to plan a creative business photo shoot

How-to plan a creative business photo shoot

Planning a creative business photo shoot? Great! This is probably one of my favourite topics to talk about in business and easily my favourite thing to do. Making sure I have a collection of images I can tap into that are personal and filled with brand personality. That resource of creative business images is essential to managing my social media presence day in and day out.

Planning a creative business photo shoot will ensure your brand, blog or business has everything it needs to make waves on social media. All tied in a neatly branded bow. But planning it, executing it and getting to the stage where you have the images to use can be problematic. That’s where this video comes in.

Plan your own business photo shoot - Suger Coat It

In this video, I’m sharing my tips for planning your next photo shoot including;

  • Choosing the colours, brand story, location
  • Hiring a choosing a photographer, developing a relationship, doing the deal and knowing the terms
  • How to get comfortable in front of the camera
  • How to make image selections at the end

 

Planning a photo shoot for your business - Suger Coat It Planning a photo shoot for your business - Suger Coat It Planning a photo shoot for your business - Suger Coat It Planning a photo shoot for your business - Suger Coat It

Why a business photo shoot?

I’ve used creative business photo shoots for a number of years now (see above). I love the evergreen content it creates for my businesses. I have at my disposal an archive of great images I can pull out when I need to inject a little more personality into the blog or social media. Despite numerous hair colour changes along the way (whoops), I have been able to use them year after year.

Having an archive of images improves your brand, blog or business’s overall branding. Go back to the images above and you can see the ‘brand story’ run through the photos. The black, white, blue, grey theme is there. Sometimes subtly and sometimes through obvious clothing and location choices. Consider that as you plan your clothing, prop and location choices.

Consider how much easier it would be to make your website look awesome or roll out content on your social media with these images in your pocket? That part of what you want to plan before your business photo shoot, what EXACTLY are you looking for? Are they all action shots, or are there some posed? Will you use flat lays and product shoots? Use that Pinterest board and plan out the types of images you want beforehand.

What others say.

Nikki from Styling You says in her post 13 tips for professional business photos (another good one, if you’re looking for tips). This post was the reason I started booking this kind of business photo shoot. For a long time, Kel and I had taken all my photos and they were never quite what I was looking for. With Nikki’s tips in hand, I decided to plan my own shoot. I’ve never looked back.

“Having a set of current photos available at the ready to distribute to media, event organisers and for use on your own social media networks helps you to present an image of your business that is true to you and what you represent. Basically, having headshots and creative photos of you ‘doing business’ makes you look more professional.”

13 tips for professional business photos

Deb from Debbish used a recent milestone birthday as an excuse to have a personal photo shoot. The images from this shoot could easily be used as part of her professional portfolio as a book writer and reviewer, should she need them. She used a local photographer looking to develop her portfolio and the results are amazing.

“I’d previously contacted a local photographer, Jessica Gunn Photographer as I’d initially planned to get some new headshots done for the blog (and Linked In etc) before the Romance Writers’ Conference in August… but it just didn’t happen. Jess was recommended by a friend and I’d looked at her work and thought we’d be a good fit.”

#5before50: the styled photo-shoot

 

Plan your own business photo shoot - Suger Coat It

If you have questions, make sure you leave them in the comments here or on YouTube. It loves that kind of thing. Now, on to the good stuff. Below is the PDF download of the important things to plan/book when putting together your creative business photo shoot. No sign up required, go nuts.

DOWNLOAD

 

That’s what she said {Vlog}

That’s what she said {Vlog}

I feel like this video should be pretty self-explanatory, but well, I’m a blogger so that’s not going to happen. On Sunday Kel and I packed up the car and took a drive to Hervey Bay. We were going with the sole purpose of spending some time with my friend Gayel who has had so ‘life’ stuff happening lately and recently moved.

The blog ladies sent us with a care package, which Gayel LOVED, and we spent the day running errands before packing up a picnic lunch, some beers and hitting the beach to let it wash our troubles away. I don’t know about you, but for me, everything is always better by the beach. Except maybe my ability to vlog. Haha. You be the judge of that.

This video is what happened. Enjoy.

And as always, if you enjoyed that video please make sure you pop over to YouTube to like the video and subscribe. I had some major troubles editing this one, so if any video deserves some love, it’s this one. Haha.

Well, none of this has gone to plan.

Well, none of this has gone to plan.

Look at that. It’s Tuesday already and I’ve spent the last few nights {and one day} trying to edit a video with no success. Less than no success. I was probably 80% complete when the program insisted on crashing constantly and ended up corrupting the file.

Excellent. This is exactly what I pay you a billion dollars a month for Adobe. Thanks so much.

Do you ever have days like that? I know I do. With this video making business, they seem to come more frequently. Have a mentioned before there’s SO much to learn? I did. Awesome. YouTube, you’re killing me here!

And as good as it would be awesome to flip off my laptop and pout on the couch, I won’t. Because if there’s one thing I’ve learned in this lifetime, it’s that you can’t help such things. You can’t help it and you may as well do something anyway. Create, if you wanted to create.

So, instead, I’m writing this little post.

Because being a creator of things is hard, sometimes. It can feel like you’re all alone in the world. Especially when things aren’t working. It can feel like you’re the only one that shitty things happen to. The only one who loses hours of work, hits refresh instead of saving, delete instead of close or clears a memory card before saving.

Good news? It’s not just you. It’s something that we creators have in common. Whether we write, blog, take photographs, attempt to make YouTube videos or paint, we are alike in our shared experiences. The highs and lows of making something for the world to consume. Sometimes, creating is a lonely thing but it doesn’t have to be.

Just open that browser, uncap that pen or wheel out the easel {is that a thing? I don’t know} and share what it is you’re doing. Creators and appreciators will show up. The community will make itself know to you and share in your challenge or your success. They’ll drag you back from the customer support line for Adobe too, if you ask them.

Do you need me to do that for you?

It’s fine, I’m fine. iMovie has ridden in on it’s very slow, kind of glitchy white horse to save the day. I’ll get this video made one day. So, I’ve got some time for you. What do you need right now as a creator? How can I help you get there? Clear the air, share your success, whatever it is. I’d love to hear.


Photo by Brooke Lark on Unsplash
Linking up with Kylie for #IBOT

What I’ve learned: First 100 YouTube Subscribers

What I’ve learned: First 100 YouTube Subscribers

As far as YouTube achievements go, this feels like the first one. 100 subscribers, I’ve now officially made it. Small pickings by a lot of channels standards, but a milestone achievement none the less. When I started posting regularly in August this year, I certainly didn’t expect to be here already.

I’m a blogger and small business social media coach, so I applied a lot of those same methods to growing my channel. This post is for those of you wanting to do the same thing, or who are curious about such things. It’s especially for those who thought that maybe someday they might start but who are a little worried that no one would ever watch.

Same.

But, they did. Not in droves, and I certainly won’t be rivalling the big guns anytime soon, but they did show up. With a consistency that is both charming and motivational. From everywhere. From the blog, from YouTube search, from browse functions and other social media. Thank goodness, because there’s no hiding your success or failure on YouTube. It’s there for everyone to see.

My First 100 YouTube Subscribers - Suger Coat It

The main thing I learned being a blogger who started YouTubing, is that not everyone who reads your blog or enjoys your photos on Instagram are interested in your videos. Perhaps even fewer will take the time to move from Facebook to YouTube to watch them. And that’s okay; people have their ways to consume media.

That point, about people viewing media where THEY want, is worth keeping in mind if you decide to start a YouTube channel. I had no idea who Casey Neistat was until I started getting interested in YouTube. It’s one of those platforms that you’re either into, or not. So, don’t expect your existing audience to care automatically. That doesn’t mean they won’t. Keep sharing on whatever platforms you have available to you.

Don’t have an existing audience? Start to build one just as you would for business, a blog or a brand. Your YouTube channel needs that support from social media to drive traffic. I learned that. YouTube rewards those who can bring the audience to them, so you need to be doing that for every single video, or it will crash and burn into YouTube obscurity.

Which is a big pile, let me tell you.

Then, there’s the whole your content probably sucks thing. New to making videos? The sucking thing, yeah, that is probably you especially if you haven’t invested a lot of time into learning the tricks of the trade. When I started out, I thought to get on or behind the camera would be the hard part. It turns out to only be a quarter of what’s going on.

Learn as much as you can so your content is the best it can be. The best way to do this, in my experience, is to choose a posting schedule and stick to it! Practice makes perfect, right? But done is better than perfect. I’ve learned a lot by just doing it and getting my videos out on a regular schedule. I did my best to determine the best ways to deliver it. Which meant watching a whole heap of tutorials about using, at first, iMovie, then Adobe Premiere Pro.

Like anything online, consistency is critical.

When I was creating content, I tried to figure out who would be interested in it. Everything from the actual video material to the supporting shares or blog posts, to the titles and thumbnails of the video. Since I started back in August, I’ve changed some of my thumbnails three times. Not ideal. But also important because I learned better ways to do things.

Another thing that “just showing up” did for me was to put me in front of the camera week after week. Sometimes on multiple occasions just to make the one video. I’d practice recording with my camera, my webcam and my iPhone 7+. I learned how uncomfortable I could be in front of the camera and how often I say um or so. I pity Samara and all the work she has to do with our podcasts now. Haha.

Thanks, Samara, I owe you one.

My next lesson was that sound is almost, if not more, important than the actual video quality. I found that people left my videos faster if there was s sound issue. So, I made videos where I could use my podcast microphone. This strategy worked fine for the social media posts and blogging tutorials. But it wouldn’t work for moving content. After about a month, I purchased the Rode Video microphone; the little one, not the boss pro one. I’ve used it once so far, so it’s hardly been essential.

Which brings me to the next point. The gear, while it does impact your end result, shouldn’t stop you from making something. As I mention in the video, I’ve recently upgraded my webcam as a sort of reward for the work I’ve put in so far. But I didn’t need any of it to start. And you don’t either. So, forget the excuse that you don’t have the right gear and get started creating.

And that is some of what I’ve learned in my first three months as a YouTuber.

3 months, 20 videos, 100 subscribers and countless hours of fun, frustration and f-bombs. Thanks for coming along for the ride! If you’re on YouTube, I’d love to have you join us. Leave me a comment or a like, the algorithm over there likes that kind of thing, apparently. If not, I’ve embedded this video below. Enjoy!

What’s in the mail new season try on.

What’s in the mail new season try on.

With some new season goodness arriving in the mail I decided to do a try on video. Let’s face it, outfit photos seem like somebody that I used to know, but I’m trying. I think we need to come up with a better incentive for Mr Suger.

Thinking caps on, team.

This video started as a mail time video but quickly descended into a clothing haul. I’d always said that I wasn’t that interested in clothing hauls. I don’t buy that many clothes and I think buying for the sake of buying is wasteful and bad for the environment. But well, here we are. I think you’ll see how each item was specifically chosen for how it would work in my wardrobe.

So hit play on that video, and let me know if you have any questions about sizing or fit in the comments. And, it goes without saying, if you have a YouTube account, I’d appreciate any thumbs up or subscribes you’re throwing around. YouTube is into that kind of stuff. Apparently.

Plus, I’m getting really close to 100 subscribers! SO EXCITED.


Here are the links!

City Chic Shoes
Ballet Skirt
Pleather Mini
Pocket Tee
V Neck – White
V Neck – Khaki
Mykonos Underwire One Piece

Seamed Wedge Dress – Pink
Seamed Wedge Dress – Black
Boho Petal Dress
Butterfly Sleeve Top
Vintage Wash Stripe Midi Skirt


Thanks for tuning in, team. As summer comes it certainly becomes harder and harder to get work done in my office. And not just because of the heat, when sunshine calls, I answer. What does that mean for the blog and all the channels of the blog? Simple, we switch into summer mode and I start working from the patio or the spa. Haha.

That could totally be a video series… Hmmm.