These lists are everywhere, right? People to follow and you find the same people on it over and over again. Not much help, we all know the BIG GUNS. The ones who accumulate followers by the thousands. But what about the accounts that demonstrate good old fashion style? What about those accounts? This was a list I created to showcase the smaller accounts of bloggers who might have slipped under the radar.
Truth time, I spend a lot of time on Instagram.
Between curating my account and research for workshops or client meetings, it’s my most used app. Sometimes I land on an account that I just cannot understand how it doesn’t have a billion followers. The same can be said the other way too. Like, how!? No clue man, no clue. Anyway. In the interest in sharing the love, the insta fashion inspiration love, I made a list of accounts under 20k you NEED to follow (edit: some have since amassed more than this). These are women who share outfit and fashion inspiration from right here in Australia. I think it can be easy to get caught up in assuming our inspiration need come from overseas, it’s just not true. We have PLENTY of great stuff right here.
View this post on Instagram
View this post on Instagram
But wait, before we get this started, you follow my account, right? Yes, I know, it’s always about me. I like to curate my feed in a way that shares all the great stuff this blog covers, my life in captions and my everyday outfits (when you haven’t seen them a billion times, I’m an outfit repeater as we know). Now that the self-promotion moment is finished, let’s get to know some of my fashionista favourites, shall we?
Australian Plus Size Bloggers on Instagram!
Allira – @allira.potter
A self-described sassy, witchy, sister, Allira’s account shares her life, story and culture with us (generously). Not to mention the woman has some killer outfits. A recent discovery but someone who was an immediate staple in my newsfeed. Too good not to add.
View this post on Instagram
View this post on Instagram
Olivia – @waituntilsunset
Oh man, this girl. I met Liv a few years ago now, and I swear, she has the closet of every plus woman’s dreams. It’s wide, it’s varied, and it’s packed to the gills with a riot of colour, a range of brands and her signature purses. Liv has bought this joyful fun vibe to my life since she sauntered into it. And I know, if you let her into your life she’ll bring it to yours too. Plus, her travel pics are NOT to be missed #travelenvy.
View this post on Instagram
View this post on Instagram
Suzie – @suzie_stevens
This retro queen will brighten up your feed every day of the week. Hers is one of the accounts that I can’t understand how it doesn’t have a billion followers. It’s beautifully curated and Suzie’s modelling work blends seamlessly with her personal style. As an Instagram coach, it’s something to see. But that aside, you want style? She’s got it in spades.
View this post on Instagram
View this post on Instagram
Sarah – @itssarahwoodward
I came across Sarah a little while ago when she followed my account. After seeing the way she put pieces together and the time she put into curating her feed, I couldn’t resist following along. A little quiet at times, this is the sort of account that pops up in your feed and changes your day one cool pic at a time.
View this post on Instagram
View this post on Instagram
Miimi and Jiina – @miimiandjiinda
A mother and daughter artist duo specialising and sharing their Aboriginal art, lie and relationship. They have some exciting collaborations going on at the moment so now is the perfect time to jump on board, follow their journey and support them as their reach grows. Especially if you’re into floaty dresses and making ethical clothing choices.
View this post on Instagram
View this post on Instagram
Kobi – @kobi_jae
Oh, bless this woman’s heart I adore her. When you follow her, and you should, you’ll find out soon enough what a charming, full of light person she is. And that’s not an act, that’s her. And you can tell by the vibrant, exciting, fun way she expresses herself through style. So much fun, so much colour. Enjoy!
View this post on Instagram
View this post on Instagram
Nat – @natatree
Another blogger who has been blogging since time began, Natalie from Extra Large as Life is a riot of colour, fan girl wonderment and keeper of multiple coloured hair. Her style is versatile and ever-changing, it’s inspiring to watch the fluid nature of it. That’s probably just a complicated way of saying that you never know what you’re going to get while you’re there. You’re going to love this sweetheart, I promise you that, every part of this girl is heart.
View this post on Instagram
View this post on Instagram
Clair – @clairseymour
I met Clair at the Sunshine Coast Fashion Festival last year and her account was storming the Insta world gaining followers daily thanks to her sexy, casually confident style. Let’s just say, this gorgeous woman had me at pleather mini skirt and hasn’t let go. Plus, she wears jeans like no one’s business. Can’t argue with that.
View this post on Instagram
View this post on Instagram
Lilli – @frocksandfroufrou
A blog veteran (sorry lady, veteran is the only word I could think of) Lilli’s blog was one of the first Australian blogs I came across when I started blogging. That was long before fashion even came on my radar. Her quirky, personal style has been inspiring women for years with her attention to detail and ability to whip up a creation if the stores don’t come to the party with what she wants to wear. Charming AF, don’t skip Lilli.
View this post on Instagram
View this post on Instagram
Desiree – @Madame_Rouge_Makeup
A close friend and beauty blogger, Desiree has an interest in fashion and style from a makeup point of view. Her flat lay game is pretty darn strong and she assures me that there will be more outfits coming soon. After all, if there’s something that the makeup game needs, it’s a bit of diversity in the faces and looks we see there. Her presence as a plus-size woman in an industry notorious for being unwelcoming of difference is exciting. Plus, she’s pretty darn awesome.
View this post on Instagram
View this post on Instagram
Hayley – @fashionhayley
THE original plus blogger, there were few bloggers before her in Australia and none that do it like her to this day. You might recognise her from her work on the City Chic blog (since 1902) but her #pinkcore fashion will find its way to your happy place and live there. Sharing her personal style and life via Insta Stories, Hayley will brighten your feed. Literally.
View this post on Instagram
View this post on Instagram
Amanda – @iammandyleigh
I’ve had the pleasure of watching Amanda develop her personal style over the past couple of years and it’s been the best! The freedom in her wardrobe, the pretty much daily outfit shares are a must-see. Think your favourite retailers combined with affordable finds from Kmart and Misguided, it’s the budget fashionista at its best.
And that’s the list, team! If you get on board and follow these rock stars, I know your Instagram experience will be better for it. Who is someone you follow that you couldn’t have Instagram without? Especially those with smaller accounts? Share them; we’d love to check them out too.
Hi! I’m Melissa Walker Horn. Around here, they call me Suger. I’m the Chief Blogger and doer of all the things here at Suger Coat It. Blogging since 1901; I love a casual ootd, taking photos, and writing about things that irk or inspire me. I love wine and cheese, long days at the beach and spending time with my family. I make stuff for the internet over at Chalkboard Digital. You know, living the sweet life.
Already followed most of these lovely ladies, but there are a few new faces here for me to follow!! Love these kind of posts!
Thanks lady! I legit can’t believe I forgot your account. I’m sorry. Adding now. Gosh.
Oh my GOSH, Melissa! Thank you so much for including me <3 XOXOX
You’re so welcome. x