Well, hello out there. Nice day for it. Curiosity got the better of you, did it? You had to pop over and find out how this all happened? How the heck did Suger start? How did the ‘e’ end up in there? Some of you will have heard this one, especially those who have been around for a while. But here goes. And seriously, I could be handing over any marketing credibility I ever had with this one.

Sorry folks who endorsed me on Linked In, it was ALL a lie. Haha.

One night in 2009, I decided to start a blog. I’d opened one a few months before and hadn’t blogged a single thing. It wouldn’t work though. I wanted a NEW one. So started the Blogger naming your blog tango. I entered name after name after name. Nothing was available. This is how I initially found the blog Sunny Side Up. Darn! I really wanted that one. I wanted something positive. something that would be flexible as I undoubtedly would change my mind what I wrote about and something that wasn’t already taken! Mostly something that wasn’t already taken.

Then, at the end of my rope, I typed in Suger Coat It. And hey presto it was free. HOLY COW! How did that happen? Excellent. I started writing my blog. My original profile photo didn’t even have my face in it. I think I was considering anonymity for a minute there. It took almost a month before the first person asked me why Suger with an E? I realised quickly that this was not how sugar was spelt, but it was too late.

I liked it.

No one else had it.

It still got the point across.

And it was unique.

So I kept it. Never once shying away from the question of why. In fact, it’s become my calling card. Dani nicknamed me Suger, and it caught on. Google Suger and you’ll find me. I’m all over that. In fact, my first nasty comment on the blog referred to the spelling of the word pointing out my other repeated and horrible spelling and grammar mistakes. Stab me in the heart, why don’t you? Go right for my Achilles heel! Interesting fact, I almost didn’t blog because spelling and grammar have just never made any sense to me.

But I did, blog that is, and I’m glad I did. Because no amount of spelling mistakes or grammatical errors will keep me from doing this thing that it turns out that I love. Neither will mean comments, bossy comments, a little too personal comments or all the praise and validation in the world. I will not be swayed. The good times are too good to give up. The chance to have my say is too intoxicating to let go. I’ve found my groove, and I’m going with it. I’m a blogger at heart.

I’m Suger with an E. This I Suger Coat It. And that’s my story.

What is your story, bloggers?


Here’s Lara’s story. This post was inspired by her.

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