Wondering if you should, or how-to, start a blog in 2020? You’ve come to the right place. Now, to be honest, I don’t even know if I can write this post in the detail that I want to write it. But, I can feel it bubbling out of me. Which is a good sign; that’s what it is to blog. A blog is to have something to say and the space to say it that is entirely your own. So, I’m writing this post for you, and I know it will be of huge service if you have found yourself with something to say.
Earlier this year I wrote about what I saw to be the signs for a return to blogging. Then in March, as we were all confined to our homes thanks to COVID-19, it started to make more sense. Why wouldn’t you want a space, just for yourself, to share your views, ideas, and to journal what was going on around you? I know I wanted that. If you did too, and don’t know where to start, I hope this helps.
Now, this is the info you need to start a blog in 2020.
To niche or not to niche; that is the question.
If you know you want a blog, you probably have some idea what you want to blog about. I’m not going to say a lot about the whole ‘pick your niche’ thing here because I’ve never followed that advice myself. Blog about what you’re interested in and passionate about. The rest, you know like people to read it, will fall into place. There are plenty of courses and suggestions on how to narrow your focus on your blog, create a niche resource and build a business around the blog and personal brand. This isn’t one of those; I’m all for doing what interests that. When my blog earned some decent money, I followed my advice to do that. Passion, excitement and enjoyment show up and are very obvious when they are missing. Start now, and you can always narrow your focus later.
A rose by any other name
One of the first things, when you start a blog that I’d do, is thinking about a name. Second only to deciding on a topic. What do you want to call it? If it’s a personal blog, I suggest just going with your name. It’s the easiest and no matter where your blog goes; it’ll always be relevant. Search on Google and your favourite platforms, for others using the same name. If you can get something unique, it will make your life easier. I wouldn’t recommend competing with someone using the same name, doing the same thing. It’s bad for both of you, and if it’s trademarked or something, you may find out it’s an expensive exercise too.
If you want to start a blog for your business or brand, I’d suggest just incorporating it on your existing website (for SEO and ease of having it all in the one place). You can give it a catchy name, but it’s not essential. Simply add a blog landing page and go for it. Not so confident to do that? Your developer (or even my business) can do that for you easy as pie. But ultimately, if there’s one thing I know, it’s that you can get stuck on what you name something and never get started. So, leap. Done is better than perfect.
Legit blogging platforms to start a blog on
FREE (with upgrades)
WordPress (Managed Hosting) – This is a free platform from the people at WordPress, more like the Blogger option below, they handle most the backend stuff. However, they do this by limiting what you can do, the plugins available things like that. For me, this has always been a frustrating offering, but with the offer of a free account (upgrades available), it might just be the best place to start. Want to know more about how to distinguish between the two? Hear it straight from the horse’s mouth on the WordPress blog.
PAID (various pricing)
WordPress (Self-Hosted) – My blog, and plenty like it, are built on self-hosted WordPress sites. It’s a bit of a go-to as you can do pretty much anything with a WordPress site. Want a shop? Add a plugin. Feel like your post needs a gallery or a contact form? There’s a plugin for that. Just want to keep it simple, start a blog, and get going? WordPress works for that too. The best part is that most hosting providers will allow you to purchase a domain and hosting in the one place, and some will even have a WordPress package where the initial installation is taken care of for you.
Squarespace – You’d have to be deaf and blind to be on the internet (specifically YouTube) and not know who/what Squarespace is. They use content creators and influencers to shout their benefits from the rooftops. But you know what? It works. By all accounts, this platform is not only good for businesses, but it’s perfect for portfolios and blogs. A perfect home base for your internet creations. But, those designer templates and award-winning customer service make them the least affordable of the bunch. But if looking good, straight of the gate is important to you, along with ease of use, it might be worth a look.
There is any number of options out there for hosting a blog. If there isn’t one here that works for you, there will be one out there. Just do some homework, ask those around you, and you’ll find something that works for you. I did!
Write your heart out
You’ve got your topic, your name and somewhere to put all this bloggy goodness, now all there is to do is write your heart out. If that’s your thing. If there’s one thing I have learned about blogging over the years, it’s that you need to learn more formal styles of writing behind. Even if you’re blogging in a professional setting. And even if what you are saying is important. It doesn’t matter. On a blog, people want to get to know the person behind the screen. They don’t want generic; they can get that on any old news site. So, keep your spelling and Grammar in check (difficult for me, I use Grammarly, would recommend) and write how you would talk.
Free Images for your blog
Now that you’ve got a platform, maybe had something to say, you’re going to want cool images to spruce up your content with. Trust me, even if you don’t think you want that, you do. Firstly, I’d do my best to take some photos that you love. Personal always perform better on social than generic (no matter how beautiful it is). that doesn’t mean you can’t use stock at all.
I find combining the two to be an effective way to maximise your time and the resources available—the intro image in this post I took myself. The Pins below are from a stock image website. Here are some great free (not just royalty-free, free-free) stock images to get you started on your blog.
Unsplash – I have an account on Unsplash if you’d like to download, for free, some of my images to use on your blog, social media or website. It’s mostly food and beverages, but what else do you need. Haha.
Tell people about your blog
Now you’ve set up your blog, created a post with carefully crafted words and beautiful images, and it’s live! Well done. The worst of it is over. Publishing a blog post is hard. Saying something, having a position and an opinion on the internet takes guts sometimes. But now what? Well, you’re going to want to let people know it’s there. Whether by promoting it on your personal Facebook and pinning those post images on Pinterest. Or shouting it out on Instagram or creating a whole marketing strategy around your blog. This isn’t a case of if you build it, they will come. Some may, and as your blog grows and garners interest from search engines that may well be the case. But for a new blog, it’s about getting bums on seats and selling yourself to anyone who will listen.
Don’t just sit on the info that you have something to share. Tell people. Use the platforms you have or build new ones (or both!). For a long time after I started my blog, it was a loosely kept secret. It’s not that I was embarrassed to be blogging, but I was embarrassed about what people would think. I know that for some of you that will be the hardest part. But do you know what? In the end, those who are going to support you will. Some will come around to it later rather than sooner. And some just won’t get it. They’ll refer to it as silly or a waste of time—fluff, in an otherwise serious life.
But who cares?
You started this blog for you, right? To share what there was for you say to the world. Take your photos, write your story, share your tips and tricks. Just make sure if you’re going to all that effort, that you let someone know it exists – when you’re ready. Start with someone who has proven themselves to be a cheerleader in the past. Go to them, and get that blog traffic rolling. I mean, if you didn’t want people to read it, that’s fine. But why then, didn’t you just start a diary? Haha.
Do you blog? Tell us about it (share a link if you like).
Or are you someone who wants to start a blog? Tell us about it.
Hi! I’m Suger; Chief Blogger at Suger Coat It. Blogging since 1901; love a casual ootd, taking photos + writing about things that irk or inspire me. I love wine and cheese, long days in the sun at the beach and spending time with my family. I make stuff for the internet. Which means I take photos, create content, write copy and devise social media plans for personal brands, small businesses and bloggers. You know, living the sweet life.