Why bloggers charge for sponsored posts.

Sometimes I say yes, because getting free stuff is fun for the whole family!
The debate goes round and round between companies, bloggers and PR people. The big gun bloggers set their fee and it gets paid or it doesn’t. No skin off their nose. Plenty of others behind them. I think it’s a trickier business for a mid range blogger like me. Someone who has enough hits to be worth employing. But not enough to demand anything remotely close to the big bucks. 
For me personally {and it’s up to each blogger to make up their own mind, I say} sometimes the product received makes it worthwhile. I know that this alone can lessen my opportunity for future paid posts. More and more I am charging for posts, because it’s work. It takes time and effort and costs money. Let’s take that toothbrush up there for example. 
Firstly the product arrives and the householders tear into the postage wrappings like mad people. They argue {Hubby v Sister} over who gets what and why. They ARE trained to wait until I get the obligatory product shot. But then all hell breaks loose. Packaging flies. Instructions are discarded in lieu of going by gut feel. Plugs are plugged. Wars are won or lost. And that is all in the first 15 minutes. 

Come the next day I notice my package sitting unopened on the dining room table. I decide to take it to the bathroom, where it belongs for a photo or two with the Nikon. Simple enough. Well, that is until I notice that my bathroom is in need of a good clean. It’s in a state unfit for the world wide interwebs. 

So since the regular weekly cleaner {$60 people, get one, you’ll never regret it!} is on hiatus I must tackle this task myself. I shine the mirrors, I wipe the surfaces and I reorganise the ensuite double sink bench top. It’s an hour or so later {I’m not very good at this} and I place the product out in an attractive way. Posing it like Australia’s Next Top Model. 

As I crouch on the floor to take a photo. I notice the floor is a disgrace. Well. This won’t do. I grab the mop and bucket and get cleaning. I slosh the shower screen and realise it needs to be cleaned too. Not long after I realise I’ve used the last of the glass cleaner on the mirrors. Darn. What I wouldn’t give for a Viva shower cleaner towel NOW! 

Frustrated, hot and with frizzy hair I give up. Glare at the new product and grumbled about not being paid enough for this shit. I mean the bathroom cleaning, mostly. But after some fresh air {literally, have you noticed how bathrooms are like oven!?} I go back, get the shots. And the photos are ready. The BEFORE photos that is. I’ll be back saying cheese in the mirror in 30 days. 

Now all there is to do is a month trial and write a post that is interesting, witty and makes you guys want to check out these toothbrushes {which BTW all reports are good. Sparkling, shiny teeth all around}. That’s the easy bit, right? Nooooo. The photos are the easy bit. We all can see what a fiasco THAT was. 
Does that give you some idea on why Bloggers ask for payment or suitable compensation for featuring a product on their blog? It has nothing to do with cash for comment. It has nothing to do with us being hopped up, power hungry, greedy people out to take the big companies for all their worth {yes, I’m looking at you, in case you actually DO read my blog}. Sponsored posts take time, effort, bathroom cleaning {or hair primping if it’s clothing etc} and much, much more. 
You are paying for that. And access to the awesome community of people we talk to everyday.
That HAS to be worth something?

10 responses to “Why bloggers charge for sponsored posts.”

  1. Hahhahhahaaaa. You are so right.xx

  2. Thank you.It's so hard to try and explain this stuff to people who just don't 'get' it.We are adults with enquiring minds, integrity, skills, knowledge and generally a reasonable career behind us (or currently still unfolding). We are not teenagers oohing and aahing simply because we got 'free stuff'. What we build up in our blog spaces is valuable. We value it, it means something to us and we have worked damn hard to get it to where it is. It is better than a billboard, better than an ad on TV. It has us, a voice, someone our readers trust and relate to, to deliver a powerful and influential message. It's not 'selling out' it's creating a sustainable lifestyle. Using a stream of income to make sure you have the time and resources to keep your blog being the best it can be. Maybe even better.

  3. I usually skip over sponsored posts or posts about products – no interest at all.All I took from that post is that 1. you have a weekly cleaner and 2. you had to clean your own bathroom before you took pictures LOLWhat can I say, I'm obviously not your target market!!While it's your blog and so you're free to write about whatever you wish [as you should!] I'm a little over reading all these types of posts all over the blogosphere explaining why people do sponsored posts and review products and why they charge for it – why do you all feel the need to justify yourselves? Your blog, your life, if you want to do sponsored posts, reviews and get paid for it – do it!Bloggers are falling into two catergories – those who do and those who don't [for whatever reason] – why can't we all just live happily ever after together, side by side, while we do what's right for US?:-)

  4. Like with most things that are presented to the outside world, sponsored posts are a bit like an iceberg: 10% visible, 90% unseen.I personally don't read the vast, vast majority of sponsored posts, but that's because I'm in my mid-twenties, a non-homeowner, unmarried and childless (by choice). I'm not the target market for household cleaners and prams.But as for bloggers who choose to take on sponsored posts: your blog, your life, your choice! :)

  5. I agree with the 2 ladies above me. Your blog, your choice. I usually don't read sponsored posts because generally it's either a product I'm not interested in or it's just not entertaining. There are some that I love but those are generally the blogs that I go to for specific reasons. Like fashion bloggers who review make up or clothes, I love those. Or any blogger who talks about make up, hair products, clothes. I'm pretty set on other products. But can we ever talk about shoes too much? I mean for reals.Oh and in one year when I get my teaching gig I'm getting a cleaner. I cannot wait.

  6. It's all just advertising to me, an extension of my day job and best avoided. I guess I subscribe to the notion of "just because you can, doesn't mean you should." The sense of entitlement displayed on some blogs leaves me cold. To be honest, I don't usually read sponsored posts much, but you are always interesting. No idea what you're actually flogging though!! x

  7. Perzackly!! Scrubbing gunk off bathroom walls deserves payment, blog or not.I usually pay myself with a hot chocolate in the winter or a choc milkshake in the summer.

  8. Perzackly!! Scrubbing gunk off bathroom walls deserves payment, blog or not.I usually pay myself with a hot chocolate in the winter or a choc milkshake in the summer.

  9. I don't have a problem with advertising at all. This is your blog and if you want to try out some product for some company ABSOLUTELY you should get paid for it. As long as it's an honest opinion then I think it's good.Karlene

  10. Ah this old gem.I don't charge for sponsored posts. I did do one for Disney/Nuffnang recently simply because Disney asked to work with me. I actually don't do Nuffnang.I'm a bit exhausted by the talk about what bloggers are worth, how they want to be approached, blah blah blah. I think I'm sick of the entitlement people feel.I think it's because I work in media now, and I know how brands and media work. And I hate that side of things.In the same breathe, I like that people know their value and that they're putting their foot down for what they want. I respect that. x

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