I am a property manager/real estate agent by trade. Did you guys know that? Well, I am. And when it comes to managing a rentals division you just can’t hit and hope. You have to have a plan for growth, a plan for development of the team and recruitment {people inevitably quit} and a plan for when those plans go down the toilet. So suffice to say, I got good at plans. And given this vast experience in plans, I thought I’d share it with you so you could create a set of goals for your blog and a plan on how to reach them.

My team and I would create 5 year plans for the business. Where our employers wanted to see the development, goals they had in mind for percentage of income spent on outgoings {expenses for your blog} and more. Then we would go about breaking them down into monthly and even weekly targets. With those in mind we had a set of daily tasks to achieve out weekly objectives and we knew, if we met or exceeded those, the business was going where it needed to go.

So what does that mean for your blog?

Well first you take a moment to figure out what the ultimate would be for you. Would it be earning an income on your blog so you can be a full-time blogger? If it is, how much money would you need every week? What would you need to do to generate that? What are the multiple streams of income that would feed your blog this income so that you could be in the position of being a full-time blogger. What are the expenses you would incur? And don’t forget to factor in training and development. If this is a business, you need to treat it as such.

Perhaps your ultimate goals are different. Map them out like I did above. Really think about what you would need to do to achieve that and what it would look like. Who, what, when, where and how isn’t just for journalist. Because then, you have a big goal and it’s time to break it down into smaller goals. Annual goals. Monthly, weekly and daily targets. What is it REALLY doing to take to achieve what you are hoping to achieve? What does it LOOK like.

Setting annual, monthly, weekly and daily targets can be tricky. So use paper and pencil and keep that eraser handy. For me it always works best to make a flow chart or call it a flow chart because really it’s just a bunch of milestones and targets and boxes and squiggles. Start by figuring out something measurable like the number of subscribers you would like.  Say you want 5,000 in 2 years. By the end of the first year you might want to have hit the 2,000 mark. Then monthly from where you are you will want a percentage of growth. Start at 50 subscribers, you need to be doubling your weight every two months to get near your target; 50, 100, 200, 400, 800, 1,600. Then you know if you’re on track or not.

BUT, you can’t just leave it at that. You have to work out HOW you are going to grow your subscribers every month. What action you will take. When you’ll review if it’s working. Why you think it will return subscribers. This is the plan part. If growing your subscribers was easy, everyone would do it, so come up with something different and set daily tasks to achieve that monthly goal. Are you still with me? Now do it over and over again for every target in your list. Pretty soon your BIG goals will be broken down into daily bite sized chunks.

Where do you see YOUR blog in 5 years? Next year?

Next week I hope to share an insight into my blog plan. Where I hope this little blog that could will end up and what I’m doing to achieve that. Would you be interested in that? Let me know and I’ll share what I can without giving away the whole plan for world domination… Insert evil genius laugh here! Bwaaahahaha.  

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