Often I’m asked how I maintain the post schedule that I do. Maintain the commenting, the interacting and the replies to emails and comments. All the stuff that makes a blog interactive and growing. The answer freaks most people out. Seriously, this is not a small job. So you’ve been warned, this post may not be for you if the idea of post schedules and blogging plans make your stomach turn.

Look away now my friend, save yourself.

So, you’re still here. So you are either interested or curious enough to stay around. Ok great, here we go;

Writing posts

Sometimes it is necessary to write and write and write when you feel it. Some weeks I am really feeling it. I could easily write five or six posts a day and have lots and lots to share. I just save them in draft and keep on writing while the moods takes me. It helps out on the week’s where all I have to do is work and the writing mojo is just about gone. Write posts when you can. Write as many of them as you can. Then publish them as you need them. Some will never get published. That’s ok too.

Scheduling your time

Now this one may be easier said then done. But scheduling your time is essential. Just like making the time to cook decent food for your family, or to work out at the gym making time to work on your blog is important. You need to decide when that is. For me, it’s post workout most afternoons and every Saturday morning. I take outfit photos on Wednesday {unless we are going somewhere or I have some saved up}. It might not always work out, but at least you know when the time has been pout aside to do whatever.

Interacting on social media

I interact on social media in blocks of time. Unless all my work {blog or otherwise} is done, then I do what I want. It can be such a great place for generating content ideas and for building relationships. More and more readers will comment using platforms like Facebook or Twitter and you have to be ready to answer them. So be interactive and present when you are there and go away when you just can’t muster the energy.

Replying to emails

Just like in my working life I have a 48 hour turn around on my emails. I like to think it’s more like 24 hours. But I try to never let emails get more than 48 hours old before answering them. For me, it’s a business rule that works. And for my blog some days that’s easy. Some days it can still be light on. Other days, it isn’t. Other days I have up to 50 emails that NEED a response. So I work fast and reply in a block.

Replying to comments

I reply to everything. Even if it is just to say, thank you. I love having my comments acknowledged so of course I offer the same to my reader. But seriously, it’s about acknowledgement. Simple.

Blogging to a plan

This one goes either way for me. I have a loose schedule. Saturday morning’s are blogging posts. Monday, Wednesday and Friday are fashion posts. The rest is a free for all. I know bloggers who have fixed topic for every day of the week and this works for them. Go with what works and do what suits you and your blog’s content.

The other side of this is HAVING a plan for your blog. Where is it going? What’s the point? This idea was first floated for me by ProBlogger’s idea of a 1, 3 and 5 year plan for your blog. Sure, this might not be for everyone but just like anything else in life, unless you know where you are going, how will you know you have arrived? Set some goals and targets. Break it down into how to achieve that. Even if it is as simple as ‘be featured on insert fabulous blog name here’s blog’ or ‘work with insert fabulous companies name here’. Get clear about where you’re going and soon enough, you might find yourself there.

Taking time to pitch

I was talking to some Blogger’s yesterday who have always been approached by the brands that want to work with them. Me, I run things the other way. While I love to be contacted and offered relationships, I contact brands directly and ask them about their online strategy and if they are working with bloggers or have a presence on social media. We go from there to work out a campaign or relationship that works. So making the time to send those emails, make the contact and to develop relationships is important. And the final cherry on the awesome pie that is your blog.

So there you go. That’s how I do it.


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