Bought to you by 17 Sundays

OMG team, it’s here. The new look book from 17 Sundays. I don’t know if the sneak peeks have been driving you as crazy as they have me, but the the AW 2015 look book from 17 Sundays is here! I popped into the studio while I was in Melbourne for a look and I know you guys are going to love this new range. I cannot wait to get my grabby little hands on it. But enough about me…

Introducing PRETTY | VACANT by 17 Sundays.

And now a few words I cut and paste from the release because I was in SUCH a hurry to share. The comments in brackets are mine. But you’ll probably have guessed that. Well, you will when you read it is what I mean.

17 Sundays designer Claire Primrose (Queen of the Girl Gang or that’s what I like to call her) expresses her thoughts on creating the perfect synergy required to tell the story of a crazy weekend in a cheap (but cheerful! It has banana’s, that’s a win.) motel room.

“Sophie (can I have her hair now please?) has a deep understanding of fashion imagery and knows exactly what is required to communicate the visual language we need to tell the story of the season. She brings a soft, sexiness to a hard edged collection and the chemistry is perfect (hear hear!).”

“We have been looking forward to the opportunity of working with Lily Cummings (sigh, legendary, I die) for over a year. The experience of working with a high end fashion photographer and true creative on this shoot was one of the highlights of our brand journey so far.”

Select styles are on the website now. Happy shopping folks.

Melissa Walker Horn

Hi! I’m Melissa Walker Horn. Around here, they call me Suger. I’m the Chief Blogger and doer of all the things here at Suger Coat It. Blogging since 1901; I love a casual ootd, taking photos, and writing about things that irk or inspire me. I love wine and cheese, long days at the beach and spending time with my family. I make stuff for the internet over at Chalkboard Digital. You know, living the sweet life.