I mentioned the other day that I had made some changes to my media kit after the Blogopolis weekend and Lady Melbourne‘s session in particular. People asked if I was going to share the tips. Naaaah, I said. But email me if you want. Then I mentioned that I had sent my re-jigged media kit to a brand along with a proposal email and received a VERY positive response. Are you going to post about it? No really, ARE YOU!? People asked. And I’ve caved.

The top five things I took away from the Lady Melbourne presentation on media kits;

  1. Presentation Matters – A media kit needs to be beautiful. Or good-looking at least. Streamline, simple and  easy to read. It has to be something that talks for you when you’re not there. It’s your representation in a room of PRs and brand reps. Check spelling, grammar and layout. Put your best foot forward.
  2. It’s a Visual World – Lady Melbourne specifically had photos take for her media kit. High quality and styled to reflect the brand to a tee. Use images within your kit to reflect your brand and to make displaying information such as social network reach easy. Lady Melbourne used a simple button to represent each platform and text next to it with the figures. And idea I grabbed and ran with.
  3. Brag – Now is the time, crank up the wank factor and shine a glowing light on, gulp, yourself. If you can’t do it convincingly, ask someone else to write it for you. And make sure you include details {a logo is perfect visually} of publications you have appeared in and information of guest posts at any major online outlets.
  4. Terms and Conditions – Never, ever, ever send out a media kit that does not include terms and conditions. Start with a disclosure statement and build to include details about editorial approval right down to cropping of images. Write it in your own terms and make it clear. Keep in mind that the less clarity you bring to things such as payments and inclusions, the more confusion there is and need for multiple emails to clarify.
  5. Keep it Simple – The media kit probably contained less than 1,000 words other than the terms and conditions. Consider each word carefully and consider whether they add or detract from your brand and presenting it to a prospective client. Consider them carefully and craft them for minimum word count and maximum impact.

Lady Melbourne mentioned on twitter during the week that she is putting the finishing touched on an eBook on the topic. I’ll keep you posted on when this is available. I’m getting it anyway, even after having heard her speak. She’s worked with Chanel people. Enough said. So there you go. Good luck. And please keep in mind that as your blog grows the necessity for a Media Kit grows. But it doesn’t hurt to be prepared while it’s growing.

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