When Sammie asked me this question in the ‘She’s of Inspiring’ interview (read it here)… Viktor Frankl says “Those who have a ‘why’ to live, can bear with almost any ‘how.” Everyone needs a purpose, what’s yours?

Every day I get emails or messages from women who want to work for themselves. Whether that be start a blog or a business the common thread is usually they don’t know either WHAT they’re going to do, or HOW. But for me, the one thing that defines your journey is your purpose. Your WHY.

If you know your why the rest starts to fall into place. In the same way it doesn’t matter what I write about here, or how many side hustles I start, it’s the same core message. My why is at the core and it delivers to me (through me?) to where I need to be.

What IS my WHY? Easy.

Okay, not so easy, I had to have a bit of a think about this. But in the end I decided that my purpose, and therefore this blog’s purpose, the purpose of all the things is simple.

To advance the position of women through confidence, self-awareness and self-sufficiency.

Since I was a child I’ve questioned everything about this idea of ‘women’ and how we should exist in the world. Why doesn’t my brother get called to help with dishes at family lunches but I do? People expect my mother to be responsible for our care. When it’s my father who is home in the afternoon with us, why is that? Why do women take their husband’s name anyway?

Who came up with that?

Leveling that playing field for women, even in the smallest, grass-roots kind of ways might just be my life’s work. I feel like that’s the way it’s heading, for sure. It motivates me every day to consider the women who are living a life of their choosing on my advice that they were entitled to do so. What a gift THAT is.

Care to answer Sam’s question yourself? What’s your purpose? What’s your why?

Hi! I’m Suger and I’m the Chief Blogger here. I make stuff for the internet. Which means I take photos, build websites, write copy and create social media plans for people. This is my blog where I share my life and the things that interest me. It’s been living its best life on the interwebs since 2009.