I am a property manager/real estate agent by trade. Did you guys know that? Well, I am. And when it comes to managing a rentals division you just can’t hit and hope. You have to have a plan for growth, a plan for development of the team and recruitment {people inevitably quit} and a plan for when those plans go down the toilet. So suffice to say, I got good at plans. And given this vast experience in plans, I thought I’d share it with you so you could create a set of goals for your blog and a plan on how to reach them.

My team and I would create 5 year plans for the business. Where our employers wanted to see the development, goals they had in mind for percentage of income spent on outgoings {expenses for your blog} and more. Then we would go about breaking them down into monthly and even weekly targets. With those in mind we had a set of daily tasks to achieve out weekly objectives and we knew, if we met or exceeded those, the business was going where it needed to go.

So what does that mean for your blog?

Well first you take a moment to figure out what the ultimate would be for you. Would it be earning an income on your blog so you can be a full-time blogger? If it is, how much money would you need every week? What would you need to do to generate that? What are the multiple streams of income that would feed your blog this income so that you could be in the position of being a full-time blogger. What are the expenses you would incur? And don’t forget to factor in training and development. If this is a business, you need to treat it as such.

Perhaps your ultimate goals are different. Map them out like I did above. Really think about what you would need to do to achieve that and what it would look like. Who, what, when, where and how isn’t just for journalist. Because then, you have a big goal and it’s time to break it down into smaller goals. Annual goals. Monthly, weekly and daily targets. What is it REALLY doing to take to achieve what you are hoping to achieve? What does it LOOK like.

Setting annual, monthly, weekly and daily targets can be tricky. So use paper and pencil and keep that eraser handy. For me it always works best to make a flow chart or call it a flow chart because really it’s just a bunch of milestones and targets and boxes and squiggles. Start by figuring out something measurable like the number of subscribers you would like.  Say you want 5,000 in 2 years. By the end of the first year you might want to have hit the 2,000 mark. Then monthly from where you are you will want a percentage of growth. Start at 50 subscribers, you need to be doubling your weight every two months to get near your target; 50, 100, 200, 400, 800, 1,600. Then you know if you’re on track or not.

BUT, you can’t just leave it at that. You have to work out HOW you are going to grow your subscribers every month. What action you will take. When you’ll review if it’s working. Why you think it will return subscribers. This is the plan part. If growing your subscribers was easy, everyone would do it, so come up with something different and set daily tasks to achieve that monthly goal. Are you still with me? Now do it over and over again for every target in your list. Pretty soon your BIG goals will be broken down into daily bite sized chunks.

Where do you see YOUR blog in 5 years? Next year?

Next week I hope to share an insight into my blog plan. Where I hope this little blog that could will end up and what I’m doing to achieve that. Would you be interested in that? Let me know and I’ll share what I can without giving away the whole plan for world domination… Insert evil genius laugh here! Bwaaahahaha.  

  • shambolicliving

    Would love to hear about your blog plan. As someone still in the early stages of my blogging career I’m still trying to figure out where the he’ll I want to go with this, then of course I have to figure out HOW I’m gonna get there. I love to hear about how other people are doing it.

    • Ok, will do. Coming up as soon as I get brave and write it. We all find our way, I’m sure you will too.

  • I’d love to hear about it. I’m feeling like I’ve hit a wall.

    • Rach aka Stinkb0mb

      Exactly what Tina said, except I KNOW I’ve hit a wall *sigh*

  • A bit off topic but I wanted to tell you about it, (its a little bit relevant)

    I listened to an interview with a guy who is a media expert, and he was talking about generating publicity for things and the tricks that people use. His theory is that you put as much information in the title, and just leave enough out so that the person is compelled to click.

    He also said they use controversial statements to make people want to comment, as by commenting it usually means more visits to the page (and some times clicking on other of your pages as well)
    Some times they will have quite an ordinary post but then have a “plant” post an offensive comment. The Huffington post once used a comment to rile people up and that one post received 90 thousand comments!!
    So imagine that if your income is derived from page hits

    He also said that you use a really out there rhetorical question for a headline in which the answer is of course no, but the question itself stirs people up enough that they are compelled to comment.

    I am not saying this is what people should do, but it is really interesting to actually sit down and have a think about this, and compare it to blogs you have read, you think WOW! I see what happened there.

    It can be used to just keep posts up in the top most read posts even!

    This guy has just put a book out, the title is “Trust me I’m Lying” .

    Think about those words for a minute even, how do you perceive that statement? 😉

    • Love this. I do wonder sometimes. And like you, I see them and think, dude I’m not falling for THAT. Are you kidding? Haha. Great addition to the blogging topic. Might have to do some more reading and see what posts fall out of it.

  • looking forward to your post on your blog plan. i look forward each week to your blogging on blogging posts (and Styling You’s) – provides an insight to us newbies.

    • Thank you Claire, I’m glad you’re enjoying them. Wish me luck with the post on my blog plan. It feels like a real exposure in a way, you know? People might laugh at me. Ha.

  • Too busy evil laughing to comment LOL.

  • river

    Goals? Plans? What? no, I’m just….Drifting.

  • I love that you bring your business brain to blogging. I do have a plan for my blog business. I should be more focussed about aspects of it though. Thanks for the kick up the butt!

  • Argh! I have SO much work to do on both blogs. I just left a similar comment on Nik’s but my plan now is to grow my blogs and my readership. Perhaps I need a tangible plan. Great post!


    • Thank you Deb. And yes, you do. What does grow your blog LOOK LIKE? How big, by when and all that jazz. Good luck! I’m sure you’ll do great.

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