Part of my blog basics chat at the Workshop last, last weekend covered working with brands. It was meant to be a tiny portion but ended up quite a large chunk. It seems for bloggers out there this is a hot topic. Proven last week when some of Australia’s blogging best came out with their PR/Brand posts about value and worth and more. Always an important conversation.

Here are my tips for working with brands and PR’s;

  • Work out what you want for you and your blog. Do NOT take another step forward without doing this. Work out everything from why you blog, what your blog is about, who your readers are, how much an ad spot, sponsored post or sponsorship package would be… Etc etc. If you aren’t clear, how can you stand for what you want. Like the old saying goes, if you don’t stand for something, you’ll fall for anything. I think that applies here beautifully.
  • Ask other bloggers as many questions as possible. It will help you work out the value of your blog and space on it etc. Don’t be shy to ask. Some people won’t answer, but that’s more about them than you. Move on to the next one.
  • Make a list of brands that you want to work with. Big or small, if they are brands you use and believe in, put them on the list. After you’ve worked out what you want, what you can offer and even an idea or two for posts, approach them.
  • Make your emails friendly, professional and short. Tell them why you’re emailing, introduce yourself and even include a link {one, or you’ll get spammed} to a post you might have included them in in the past. Remember first impressions count, what will yours say about you.
  • Be of value to them. If you are just emailing asking for free stuff this will come through. If you genuinely are interested in working with them to the benefit of both parties, then this will show up. I always like to come up with ideas on how to feature new items or products before asking to be involved. And because of my focused method, I find this to be successful 80-90% of the time in reaching a mutually beneficial outcome for the brand and I.
  • Prepare a media kit. Keep it simple, informative and let your personality shine through. Keep it short, in my opinion no more than 3 pages and be honest about your stats, engagement and what you are after. Use such fabbo posts such as Glow’s or definitely download Tina’s eBooks {currently $9.95 for both}.

So there you go. For those that asked, you’re welcome. For those that didn’t, well there you go, one more PR/Brand post to cap off the week. YOU’RE WELCOME. Mmmmm, Monday blog chat. I like it!


  • Beck @ The Rambling Mummy

    Hope you are prepared for all the emails your going to get from me know with Questions!!
    A great post as always. Love that you love to help others out with your valuable knowledge.

    • You’re more than welcome to email any time. I answer when I can. Naaaw, thanks lovely. You’re welcome.

  • Although I was at the workshop and I took notes, it’s still nice to have you recap it. It’s always good to hear things over several times, it’s like seeing something from different angles, you take something more or different in each time.

    Thanks beautiful.

  • Practical and easy to follow!

    Thanks for the tips.

    SSG xxx

    • You’re welcome! Easy to follow helps, I think. Especially when you’re starting out building your relationship.

  • Jos

    Thanks for the fantastic tips babe! You are my blogging goddess!

  • Sares

    Great blog Sugergal but just a little heads up that you can see your address on the box in the pic! 🙂

    • Oh, I did notice that, thanks for the reminder to change it. Don’t want any uninvited visitors. 😉

  • Seems like a lot of work to me, (I’m the lazy kind)…..but if that’s the sort of thing you love, then go for it. Working with brands is a great way to get yourself known, plus you get to review new things and maybe get a freebie or three.
    Me? I’ll just drift along….

    • Agree, if it’s your thing, it’s your thing. If not, I’ll have something else for you later tonight about my disastrous afternoon at the gym. 😉

  • I swear I left a comment here before?! Anyways, just wanted to say thanks for the link lovin’ x