I mentioned the other day that I had made some changes to my media kit after the Blogopolis weekend and Lady Melbourne‘s session in particular. People asked if I was going to share the tips. Naaaah, I said. But email me if you want. Then I mentioned that I had sent my re-jigged media kit to a brand along with a proposal email and received a VERY positive response. Are you going to post about it? No really, ARE YOU!? People asked. And I’ve caved.

The top five things I took away from the Lady Melbourne presentation on media kits;

  1. Presentation Matters – A media kit needs to be beautiful. Or good-looking at least. Streamline, simple and  easy to read. It has to be something that talks for you when you’re not there. It’s your representation in a room of PRs and brand reps. Check spelling, grammar and layout. Put your best foot forward.
  2. It’s a Visual World – Lady Melbourne specifically had photos take for her media kit. High quality and styled to reflect the brand to a tee. Use images within your kit to reflect your brand and to make displaying information such as social network reach easy. Lady Melbourne used a simple button to represent each platform and text next to it with the figures. And idea I grabbed and ran with.
  3. Brag – Now is the time, crank up the wank factor and shine a glowing light on, gulp, yourself. If you can’t do it convincingly, ask someone else to write it for you. And make sure you include details {a logo is perfect visually} of publications you have appeared in and information of guest posts at any major online outlets.
  4. Terms and Conditions – Never, ever, ever send out a media kit that does not include terms and conditions. Start with a disclosure statement and build to include details about editorial approval right down to cropping of images. Write it in your own terms and make it clear. Keep in mind that the less clarity you bring to things such as payments and inclusions, the more confusion there is and need for multiple emails to clarify.
  5. Keep it Simple – The media kit probably contained less than 1,000 words other than the terms and conditions. Consider each word carefully and consider whether they add or detract from your brand and presenting it to a prospective client. Consider them carefully and craft them for minimum word count and maximum impact.

Lady Melbourne mentioned on twitter during the week that she is putting the finishing touched on an eBook on the topic. I’ll keep you posted on when this is available. I’m getting it anyway, even after having heard her speak. She’s worked with Chanel people. Enough said. So there you go. Good luck. And please keep in mind that as your blog grows the necessity for a Media Kit grows. But it doesn’t hurt to be prepared while it’s growing.

  • Yay!! thanks for sharing. Great post. Rachel x

  • Leanne Shea Langdown

    I just wrote a whole comment (then lost it …sob)

    I just wanted to thank you for this post and to let you know I will be back to track it down one of these days when I get a spare half hour to concentrate on PR for my blog. With my consultancy and the new children’s book series my blog is taking a back seat … (not that it has ever actually had the front seat … it’s more been my couch to relax on every day before I climb my daily goal driven ladder). So thanks Melissa! This is extremely valuable. You’ve energised me enough to at least think about getting a media kit sorted.

    Happy Saturday Suger
    Leanne @ Deep Fried Fruit
    PS This post was read in the comfort of Ugg boots, a woolly dressing gown and a warm cuppa.

    • Ugh. I hate that. SO bad.

      You’re welcome. I love the description of your blog as a couch. So apt for so many of us. And good luck with your kit!

      Enjoy the warmth, I was out and about this morning and it was chilly! Brrr.

  • You’re spot on here – and thanks for sharing Phoebe’s presentation. My media kit has served me well – a big tip I was given was to have a summary on the front page: what your blog is about (your point of difference) and key stats. This grabs them in from the start.

    • You’re welcome. Mine has too, but it was nice to get some tips on improving it. The point of difference thing is SO important. Why you? Why can it ONLY be you? And grabbing them. Uh huh.

  • I attended this session and loved it – especially the focus on social media as much as the Google Analytics stuff!

    Great post!

    • Lady Melbourne is all kinds of fabulous. It was a great session. I agree, sometimes we forget to include all the networks we spend so much time growing.

  • melissawellham

    I’ve only just started to get more “serious” about blogging, and definitely don’t need a media kit yet – but this was a great, helpful post, and one I will be bookmarking for the future. Thanks. 🙂

    • Great to hear Melissa. You could start now with a simple kit should you be asked for one and just increase the content as your blog grows. It’s the whole be prepared thing. 😉

      • melissawellham

        Great advice – thanks. 🙂

  • river

    Good tips, although I have no earthly use for a media kit.
    I especially wouldn’t be shining any glowing lights on myself, does anyone really need to see how deep the wrinles are?? (she kids)

    • Thank you! HAHA love this. Ahh yes, glowing, shining lights often emphasise wrinkles. 😉

  • So glad you caved Melissa. I missed this session and heard it was fantastic. They are all excellent points. Thanks a lot for sharing.

    • You’re welcome Rachel. I’m glad I did too. It was a clarifying reminder for me.

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  • Mrs BC

    THank you for sharing this, I’m so glad you caved! Heaps of great ideas here..
    xx