I was offered a ticket to the Lookbook.nu hosted by Portable event in Brisbane, without knowing too much I took it. I’d heard of Lookbook of course. The fashion crowd almost all have accounts there. I was curious, so I put on some make-up and a stripy dress and drove to Brisbane. I was running a little late by the time I found parking and navigated the state library to find the venue. Nothing like sneaking in late in squeaky flip flops to draw attention to yourself.

Yes you heard that right, flip flops. I had wedges but given there was a hike from the car park, I had to hustle and it was fricken hot, I didn’t bother. Where else but Queensland, right?

This event, this conversation, was worth the drive, the parking fee and so, so much more. It gave an insight into fashion blogging, the competitive nature and the community, where it’s going and what is really possible in blog/brand relationships. One of the speakers referred to these relationships as a natural progression. Most users WANT to buy the products, to not give them links annoys them.

Seriously. Let that sink in for a while.

There was some discussion about past and present campaigns and using gifted product to create styled looks for a client. Attractive, often professionally photographed looks with that brands items there front and centre, running simultaneously with more traditional banner advertising. I can see these campaigns being a huge success. I saw the Swarovski Crystal bangles and wanted them. Said a little thank goodness that the link was so readily available.

I didn’t buy one, but let me tell you, it’s on my radar.

One day I might.

So mission accomplished, right?

It was refreshing and more than a little challenging to hear the commerce side of blogging discussed so openly. It challenge my ideas on what was possible, the thoughts about alerting the readers to gifted or sponsored content. I sat there thinking, jotting notes {which I never DO} and thinking. Planning and thinking. Loving them sick and thinking. I just adored the common sense approach the website creators have taken to starting and growing their site since the doors first opened.

Lookbook.nu currently has 9 employees, 10 serves and over 2,000 looks a day uploaded to the site. I’ve been doing my part since I opened my account this week posting one a day. Scrolling for hours through outfits and shuffling it into categories to view the Aussies, the brands and more. This isn’t a sponsored post, I think that’s important to mention. I’m late to the party and in awe of what I’ve discovered now that I’m there.

Hence the disjointed flow of this post.

I’m like, oh my gawd, yes, there was THIS too. I loved this.

Oh, and this. Don’t forget this.

So, hang in there, we’re almost done.

Finally I walked away with a gift bag from ASOS and a sense of what I’m doing being ok. I’m on the right path, finding my feet but heading a way that excites me, for sure. I see this as an opportunity to grow my blog, my experience in fashion and everything that is exciting me at the moment. I also left reassured that partnering with brands doesn’t make me a dirty sell out like some people would have you believe. I feel like I’m at the back of the pack at the forefront of something big. And I’m happy to ride the coat tails for now, just to see where I end up. Exciting times ahead my friends, exciting times.

Do you have any questions about the event or this post? If I can answer them I will, or I’ll ask someone else. So go on, shoot.  

  • Ummm yeah I have questions. I must live under a rock, I don’t understand what lookbook is about and what you do with it exactly. This is bad, I don’t know what’s going on. I looked at the website, still don’t know I’m confused. Ugh I shouldn’t be saying this out loud.

    • It’s just a site that people upload a photo of their outfit, one photo a day, personal style only. People Hype them {like} and you can follow people and stuff like that. Just all fashion orientated stuff.

      • Ok I get it now, short of Instagram for fashion. Hmmmm might look into it. Thanks Hun. X

    • Hit send too soon. SO short version, upload your pics, you have a great style!

  • Wowzers, does Brisbane have that many fashion bloggers? I’m very happy sticking with my own style of fashion blogging and not feeling like I need to conform 🙂 Is being active of Lookbook bringing traffic?

    • Yes apparently! I had no idea. Haha. I get that, absolutely. My style is very different to a lot of looks shared which are VERY fashion and way too cooooool for me.

      So far, in the week, referral has been good. Not ground breaking obviously but nothing is in the first week. I think the NEW tab helps. Everyone has their chance to feature on one of the main pages even if they only have 4 fans, like say me. 😉

  • I wanted to go to this talk but it’s unfortunate that Portable hold them during the day when I’m at work. I started an account on rival, chictopia, as my own style isn’t as fashion-forward as the kids on lookbook. I put up on one outfit but then never went back on again, maybe time to get back on it!

    • I thought that while I was there. Even 5 to 7pm would make more sense. There were a lot of students there though so that could explain it.

      Apparently the site’s primary age group is 15-25. So your experience makes sense. I notice a lot of youngsters on there, I can’t help but think how awesome for them to have a platform. Moving on. HA. Maybe there’s an older market opening up? Maybe we’ll open it? 😉

  • sheribombblog

    Interesting. People get annoyed if you don’t link. I find this so hard to wrestle with. On the one hand, I want to be helpful and show them where they can get what I’m talking about from. On the other hand, I don’t want people to think everything is just one big promo. In saying that, having a line saying this is or isn’t a sponsored post also bothers me a little as it almost makes it seem like you’re saying ‘oh I do so many sponsored posts/work with so many businesses and brands that it’s hard to tell my content apart’. Dilemma. Looking forward to hearing more oh wise one 🙂

    • It’s certainly something each blogger has to weigh up. Obviously a page like Lookbook relies heavily on advertisers etc to profit from the site. So the view would be weighted towards that. But I hadn’t considered that it was an inconvenience NOT to have the links. I certainly had considered it the other way around.

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