Now, are you ready for THIS jelly? We have gone to the top. The Curvy Fashionista is a resource for plus size women on the internet and it all started with a blog. This blog turned brand and one of THE places to turn on the interwebs for all things plus size news, reviews and more. Join me as we take a look at the website and social media for clues on its massive success.

And as always, there will be takeaways to apply to your own blog.

The video this week has a bit of a revised format to the previous videos featuring Nicolette Mason and Kellie Brown. I wanted to talk to the camera more and add a bit more action. Expect to dive further into pages of the website, social media and other content. I think it works. Let me know what you think in the comments.

And now, how to blog like The Curvy Fashionista.

The major takeaways here can be summed up with these three points (I condensed it from the video summary). As I do. Haha. Some of the points have been made on the previous episodes. These are the ones that are specific to Marie Denee of The Curvy Fashionista. Ready? Let’s go.

One. Pivot!

When things aren’t working with a platform where you’ve already built a community, don’t be afraid to pivot. Facebook is a giant pain in the butt, I know. But it’s not over, not by a long shot. When things need to change, look for ways to engage, utilise things like Facebook Live and Ads to maximise the community you’ve already built.

Two. Get some help.

You can’t do all this work yourself and by bringing on guest bloggers or recruiting writers, you can build on the content you can produce yourself. When blogs are crossed over to brands, they always look to add more voices. More voices mean more content, and more content means more opportunitiesĀ for your readers to visit the site or participate in social media.

Three. Keep it real as you go.

It can be hard as your blog grows to continue being candid or personal. There’s so much more opportunity for criticism and for people to weigh in on your life. But there are advantages too. The community support and interaction mean so much. But it is hard to live your life somewhat publicly, and Marie is a great example on how to juggle both.



There you go, team!

Another ‘How to Blog Like…’ in the bag. I enjoyed taking a look at a little less personal blog. I hope you enjoyed this look around. I’m such a fan, keep that in mind, this is in no way meant to be a critic. Let me know, what did you take out of this? For me, I learned a lot about staying open with my blog, from Marie, and how to incorporate different content into my YouTube channel. I can’t wait to roll it out.

Chief Blogger at Suger Coat It; An Australian lifestyle blog for women who work for themselves. Melissa is a social media consultant & lover of stripes. Most weekends you’ll find her at the beach or home on the veranda kicking back. Around here, they call her Suger. Feel free to do the same.